About Us

Company Profile

Headquartered in Dubai, Maxus Distribution is an authorized distributor of technology with over two decades of experience in distribution management and channel development.

Using our geographical presence and expertise in the Middle East, South East Asia & Africa, we work with some of the world's largest brands to help them target the emerging markets and work with some of the world's largest retailers to help them strengthen their merchandising capabilities.

Over the years, we have developed a strong alliance with global brands, channel dealers, retailers and resellers which has allowed us to create a robust distribution network that spans over 6 continents. Our competitive advantage lies in this distribution network and infrastructure as it allows us to not only access the most competitive pricing globally, but also build a portfolio of a diverse range of products and brands, develop an omnichannel sales presence and expedite our delivery times. From door to door delivery of merchandise to after sales service, we are fully geared to assist our channel partners with an end to end solution that allows them to minimize their potential risks, focus on their core operations and maximize profitability. We are with you every step of the way.

Our aim is to not only be one of the world’s leading distribution houses, but to be one of the region’s most innovative companies. We believe the only way to do so is by building mutually prolific business relationships with our partners and always being one step ahead of our competition. We like to think of ourselves as more than your everyday distribution partner as we continually strive for new ways to disrupt the traditional vendor-customer model and chart our own path. We are Maxus Distribution and we are “Driven by Innovation”.

Business Approach

Bridge gaps in the market and create a niche for ourselves

Focused Vision

Craft a business strategy with the end goal in mind

Pragmatic Approach

Bridge gaps in the market and create a niche for ourselves

Bridge gaps in the market and create a niche for ourselves

Diligent Execution

Roll out to markets meticulously on a global scale

Why Maxus?

"Maxus Distribution, is an organization "Driven by Innovation" – a mantra that is instilled into the core of our day-to-day operations. We believe that we are more than your everyday distribution partner as we continually strive for new ways to disrupt the traditional vendor-customer model and chart our own path. We are the exception from the norm."

  • Operational Infrastructure

    Our strategic locations in the UAE give us immediate access to the local and regional markets. Over the years we have built an organization that employs 150 people globally, manages over 20,000 SKUs across categories and delivers nearly 5,000 units a day across 6 global regions. We have the infrastructure and scale to manage a wide range of SKUs, deliver merchandise within a quick timeframe and ultimately cater to customers across channels and geographies.

  • First Mover Advantage

    Given our mantra of ‘Driven by Innovation’, we are always on the forefront of technology and regularly the first company in the region to source and supply the next generation of products. This first mover advantage provides us with the ability to meet any requirements that our customers have for the latest gadgets in a timely and cost-effective manner.

  • Strategic Pricing

    Through long tenured relationships and a structured global procurement process, we have been able to develop the capabilities to access competitive pricing which we are then able to pass on to our partners.

  • Product & Brand Portfolio

    We take pride in the aspect that we serve as a ‘One Stop Shop’ for our partners due to the diversity of our brand/product portfolio. We have strategic tie ups with various leading global brands and we keep ourselves abreast with the dynamics of the ever-evolving technology market and nuances of the global trade.

  • End To End Capabilities

    From door to door delivery of merchandise to after sales service, we are fully geared to assist our channel partners with an end to end solution that allows them to minimize their potential risks, focus on their core operations and maximize profitability. We are with you every step of the way

  • Corporate Reputation

    Maxus Distribution has established itself as one of the region’s most preferred distribution houses and we have built our hard-earned reputation by delivering on our commitments to our stake holders on a consistent basis and always being a step ahead of our competition.